I have found that most business owners do not have the time to do even the basic SEO audit and usually set up their sites without thinking about the customer journey. Don't worry, its never too late to add SEO or SEM to your site.
Running a business always requires being able to multitask in lots of different disciplines. Don't shortcut how and why people find you on the web. If you invest the money in a great site, think of SEO as your insurance policy to protect that investment.
I have include a basic check list to get you started, if you are not sure where to started. If you don't want to tackle the job of SEO or Google Analytics review, just follow the link to my site and you will find my services and rates to help you get it sorted out.