What is all this talk about Programmatics
While programmatic TV increases the odds of reaching target viewers by using advanced audience data to identify optimal TV spots, there will
The Programmatic-Private market place checklist (Part 3 0f 3)
stage 3 TROUBLESHOOTING Aim: Fix any problems that arise once Private Marketplace* is live. Includes low impression volume, poor win rate and flighting/targeting Issue with impression volume: Is the Deal ID entered correctly? Is the bid request being sent? • Does it have the right information? Sent to right DSP Sent in supported format? Is the DSP responding to the request? Is the impression being blocked by the SSP? (geo, data, user restrictions) Check bid volume levels Is a
Part II of III on Programmatics buying checklist
Programmatics ad buying checklist part two of a three part series.
Part One-The Programmatic must have checklist!
The Programmatic —-Private market place Checklist in 3 parts (part 1 of 3) Stage 1 CONSIDERATION Aim: To determine if a Private Marketplace*