November 12, 2018

   I have found that most business owners do not have the time to do even the basic SEO audit and usually set up their sites without thinking about the customer journey. Don't worry, its never too late to add SEO or SEM to your site.

    Running a business alw...

September 11, 2018

Want to make sure your local listings are correct and helping you get found in local searches that drive traffic to your site or your brick and mortar.  Listing management is the starting place to Local SEO. What is SEO AND Why should it matter.

SEO stands for Search En...

July 10, 2018

Does it cost anything to hire an advertising agency?  Check out my answer to this question with my short video post

https://www.youtube.com/watch?v=aWXbWIHmW4U

December 12, 2017

While programmatic TV increases the odds of reaching target viewers by using advanced audience data to identify optimal TV spots, there will still be wasted reach. This is because people outside the target audience will still tune into these programs. What is needed is...

December 11, 2017

stage 3 TROUBLESHOOTING

Aim: Fix any problems that arise once Private Marketplace* is live. Includes low impression volume, poor win rate and flighting/targeting

Issue with impression volume: 

  • Is the Deal ID entered correctly? 

  • Is the bid request being sent? • Do...

December 6, 2017

Programmatics ad buying checklist part two of a three part series.