The Programmatic-Private market place checklist (Part 3 0f 3)

stage 3 TROUBLESHOOTING

Aim: Fix any problems that arise once Private Marketplace* is live. Includes low impression volume, poor win rate and flighting/targeting

Issue with impression volume:

• Is the Deal ID entered correctly?

• Is the bid request being sent? • Does it have the right information?

• Sent to right DSP

• Sent in supported format?

• Is the DSP responding to the request?

• Is the impression being blocked by the SSP? (geo, data, user restrictions)

• Check bid volume levels

• Is advertiser blocked? (by publisher or SSP)

• Has audience targeting changed?

Issues with win rate:

• Appropriate bid rate? (vs competition) Bid above floor price? (with fees) Attribute filters in the exchange/SSP? (creative attributes, brand)

• Frequency caps?

• Geo limits?

• Day-parting?

• Creative and advertiser approved? Blocked by higher priority buyer? (e.g. direct or guaranteed)

• 3rd Party Pixels approved?

• Flighting, targeting, other issue: Pacing to budget?

• Daily/weekly spend goals?

• Reconfirm deal activation

• Pre-bid targeting or data/audience layers?