The Programmatic-Private market place checklist (Part 3 0f 3)
stage 3 TROUBLESHOOTING
Aim: Fix any problems that arise once Private Marketplace* is live. Includes low impression volume, poor win rate and flighting/targeting
Issue with impression volume:
Is the Deal ID entered correctly?
Is the bid request being sent? • Does it have the right information?
Sent to right DSP
Sent in supported format?
Is the DSP responding to the request?
Is the impression being blocked by the SSP? (geo, data, user restrictions)
Check bid volume levels
Is advertiser blocked? (by publisher or SSP)
Has audience targeting changed?
Issues with win rate:
Appropriate bid rate? (vs competition) Bid above floor price? (with fees) Attribute filters in the exchange/SSP? (creative attributes, brand)
Creative and advertiser approved? Blocked by higher priority buyer? (e.g. direct or guaranteed)
3rd Party Pixels approved?
Flighting, targeting, other issue: Pacing to budget?
Daily/weekly spend goals?
Reconfirm deal activation
Pre-bid targeting or data/audience layers?