stage 3 TROUBLESHOOTING
Aim: Fix any problems that arise once Private Marketplace* is live. Includes low impression volume, poor win rate and flighting/targeting
Issue with impression volume:
Is the impression being blocked by the SSP? (geo, data, user restrictions)
Check bid volume levels
Is advertiser blocked? (by publisher or SSP)
Has audience targeting changed?
Issues with win rate:
Appropriate bid rate? (vs competition) Bid above floor price? (with fees) Attribute filters in the exchange/SSP? (creative attributes, brand)
Creative and advertiser approved? Blocked by higher priority buyer? (e.g. direct or guaranteed)
3rd Party Pixels approved?
Flighting, targeting, other issue: Pacing to budget?
Daily/weekly spend goals?
Reconfirm deal activation
Pre-bid targeting or data/audience layers?